Recently when I wrote about Sunshine Empire, I had a sudden thought.. Most people join Sunshine Empire because they were attracted to get rich quick schemes, and they don't know how to smell a rat (especially when the rats have nice posh offices, big lion statues, and what nots).

In the realm of schemes, there are basically 3 words people use. Ponzi Scheme, Pyramid Scheme, and MLM (or also known as Network Marketing).

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What can I say? Finally!

From http://www.channelnewsasia.com/stories/singaporelocalnews/view/311286/1/.html

Sunshine Empire under CAD probe
Posted: 13 November 2007 1813 hrs

SINGAPORE: The Commercial Affairs Department (CAD) has begun investigation into the affairs of Sunshine Empire.

A statement from the white collar crime buster said that people who have placed money with Sunshine Empire are advised to wait for further updates by the CAD on the case. More information will be released in due course.

CAD said it might request people who had placed money with the company to come forward to assist in the investigation.

Based at Toa Payoh HDB Hub, the multi-level marketing (MLM) firm has attracted 20,000 people here since it was set up last July.

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Andrew Wee recently did a podcast comparing between affiliate marketing (which primarily is internet marketing nowadays) and network marketing. Basically, he found distaste for network marketing due to his experience with overpriced products and maybe other factors.

Watch the podcast here.

After watching that, I just had to write a reply comment on that, which I shall reproduce here.

Hi Andrew,

I am a network marketer and I'm sorry you had such an experience, and thus a perception, of network marketing.

I totally agree on what you have mentioned on value creation. A quote that I'm reminded of, "The marketplace pays you not on how much you are worth, but how much value you can provide."

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Theres this article relating to the business I'm doing and I find that a lot of points are really relevant.
Taken from 'The Sunday Times' May 13 2007, Singapore (Lorna Tan)

Swopping 15 hour days in law for 15 hour weeks in marketing

Helen Tay manages to make just as much in network marketing as she used to do in law

When Ms Helen Tay, 37, attended a wealth seminar in North Carolina in the United States in 1997, one of the speakers was Mr Robert Kiyosaki, a virtual unknown at the time.

But the wealth management concepts Ms Tay picked up from him during the three day seminar bowled her over. They altered the way she vied wealth and resulted in a change of habits and lifestyle.

Mr Kiyosaki has since rocketed to fame as the best-selling authoer of the Rich Dad, Poor Dad series of popular investment books.

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